This was a big week for Apple. Not only did they unveil their new iPhone 6 models, but also the new revolutionary Apple watches and mobile payment system. Since its early days Apple has led the tech market with all of its innovations. For it to stay on top it needs to continually put out products pertinent in today’s fast moving highly technological world. Like Apple, we too, must stay on the cutting edge of our career. I always make it a practice to ask my acting clients if they utilize the available social media. Surprisingly, many have yet to tap into the potential of how it can benefit their career. What may not be realized is that social media is free advertising. It allows us a platform where we can shape and create a marketing advantage. Successful companies do not rest on their laurels, and neither should we. Our career, or marketing image, should always be evolving to stay in pace with trends and new ideas that are always flowing. Can we afford to rely on the old system of waiting for things to happen? Don’t we have at our disposal the very tools to make things happen? Our […]