We all know the importance of a great headshot. When done right, it’s more than just good lighting, composition and brightly lit backgrounds. A great headshot is about capturing your personality.

I contend that casting agents don’t see a photo, they feel it. I believe it’s more of an intuitive response rather than a sense one.

Truth is what great acting is all about. When you are relaxed, open and in the moment, great things happen. But there are more things to consider in your headshots than just getting a theatrical and good commercial shot. Sometimes it more important to get specific looks.

For instance, just this week I had a client shoot in a cheerleader outfit, workout outfit while another did a business, bohemian and quirky look. So you can see there are a range of looks to be added. There are also simple accessories that can be included like glasses for the business or quirky look. I always suggest being creative during a photo shoot. It doesn’t have to get carried away like one manger’s suggestion that her client shoot in 17 different looks. After a certain amount of changes it just becomes redundant.

It’s a good idea to have extra looks because sites like actor’s access or IMDB allow you have more than just one or two pictures. These are some looks to consider- police, doctor, hipster, quirky, techie, bohemian/hippie, business (that includes variations of business like executive and upper management), fitness, military, yoga, sexy, athletic (jock as well as coach), dad (including coach potato), mom (many variations on mom looks).

Just watch commercials and television shows and you can get an idea of the right categories for you. It’s important to have a good cross section, especially if you are starting out.

Acting is a reflection of life so it’s important that life is represented in your headshots.

So as you can see, it’s important to consider a few more looks than the standard theatrical and commercial ones. Every actor has a unique look that can fit in two or more of these categories. The more research and thought put into your marketing the better chance of getting optimum results. Think about the roles you would be right for. A prudent approach that encapsulates your best qualities will always go a long way.