Unless you have a strong recommendation that you trust, it’s important to do your research when it comes to choosing the right photographer to do your headshots. I have been on both sides of the camera (And worked with top agents, managers, and casting agents for many years,) so I might have a different perspective when it comes to giving advice. Because of this, I always recommended common sense. Without it, it’s easy to get confused.
One of the most important things I advise those first coming to Hollywood is to always trust your instincts- they will never lead you astray. You don’t need to be acting in Hollywood for 10 years to know what does, and does not, feel right. It doesn’t matter if the person is offering you a lead in a movie, or acceptance into their agency, if the way they are going about doing it feels awkward, always pause before making a decision. The true professionals will never rush you or make you feel uncomfortable.
Secondly, don’t ever underestimate the importance of feeling comfortable with the photographer you interview. If you feel that you can’t be completely yourself beforehand, then there will be an issue when you are actually in the photo session. In other words, don’t be swayed because he or she drops big names they’ve worked with or have a fancy studio filled with all the trimmings. Nothing is as important as feeling like you can surrender and ‘just be.’
The most important thing in a great headshot is inner focus. That is, created in a relaxed environment when self consciousness has been surrendered to the spontaneity of the moment. A trap that many actors get into (I know because I did) is that if you pay an exorbitant price for your headshots it will reflect in the final product. I know in my instance that was never the case. Years ago, I was referred to a ‘celebrity’ photographer that was going to offer me a great deal. Instead of the $1500 headshots she normally took, I was going to get a ‘great discount’ of $750 dollars. I surely thought that putting out this kind of money would reap great rewards in terms of my personality being captured. Well, unfortunately that wasn’t the case. Not only did I not get the perfect shot, but I never ended up using them at all.
So don’t be swayed by sweet talk, a swanky studio or a high price that sets you back financially. Look for the quality of energy in the work. Look for the openness and diversity of character in each of the actors. If all the people look pretty, but the same, know that there is a formula that the photographer is using and you will just be plugged into that. I treat each and every client as a unique person. I never rely on what worked in the past, but rather, look for what I can learn from each client as they open themselves up in the session.
These are just a few, but important tips to remember when looking for a photographer. Make sure there is a great connection and most of all; you can trust that they will have your best self at heart.